Your attention getting
pre-headline can go here
to setup your main headline, it should not take

up more than 2 or 3 lines and half way across…

Benefit Oriented Main Headline

Goes Here, It’s A Good Idea To Make

It In Quotes, Capitalize Each Word,

And Make It An Inverted Pyramid

By Adjusting The Line Lengths

Using Shift-Enter At The

End Of The Lines”

Here is your first sub-headline to amplify the

or competitive positioning of your offer

From: Firstname Lastname

RE: Attention getting topic line

This is your opening paragraph, it should draw your
reader into your page, hold their interest, and make them want to continue to
read. You could tell them the two or three major benefits they receive from
reading this letter, or you could state a little know fact or ask a question
that creates curiosity as to what you’re about to reveal to them.

Sub-Headline Into All The
Benefits They Get

Now you want to pile on all the benefits your reader receives,
like this:

  • This is not the time to make a list of the features of your product or
    service. No, you need to tell them the end result they get from those
    features… the benefits, and notice there is no period after each of these
    bullets, you may use an exclamation point, but sparingly

  • Benefits are the positive results your customer gets

  • Features are the characteristics and specifications of your product or

  • To help you come up with benefits,
    start off by listing all the features of your product

  • Then come up with the resulting positive benefit that your customer gets from
    that feature

  • The best way to see how to do this is to look at successful salesletters

  • Once you have your benefit list, make a list of them in your salesletter using
    headlines as Benefit Bullets. It’s kind of like a rapid fire presentation of
    the major benefits your customer gets when they buy your product

  • And you can see I’ve alternated
    font settings to help give a little visual relief… (bold, then
    default, then bold, then italic, etc)

  • And much, much more!

Sub-Headline Into Your Irresistible Offer

Now they’re primed and ready to hear your offer.

And if you’re good, you’ll make them an irresistible offer.

An offer that provides more resulting value than the money you are asking them
to spend with you.

In other words, a terrific deal for the customer.

In addition to your product, you may build more resulting value to your offer
by including special bonuses, a longer guarantee, after the sale services for
free, special package pricing, etc.

And make sure to tell your customer all the reasons why these extras are
valuable to them. Just like in telling them the benefits of your main product,
you must also tell them the resulting benefits they receive from the added
bonuses you’re offering them.

Take Away Their

Give Them Your Guarantee

Now let’s overcome their last fear of purchasing.

You’ve got to reverse the risk.

You, the seller, must take the risk in this transaction.

You give them your 100% money-back guarantee, and for the longest period

Think about, isn’t that what you want when you make a purchase?

You want to be assured that if this doesn’t work, or if it’s not what the
seller has promised, that you can get your money back without a big fight.

Most likely you already will refund money to someone who is not satisfied with
your product or service, life’s too short to have unhappy customers, isn’t it?

So all I’m saying is promote your guarantee, make it an integral part of your

Sub-Headline Into Warning – It’s In Limited
Supply… Tell

They’ll Want It Even More (The Scarcity Persuader)

Now let’s time to poke and prod just a little.

You’ve answered the reasons why and helped justify their buying decision, but
still they need another emotional stir to get them to take action.

Enter in… Scarcity.

People will buy now, if they believe what you’re offering them is scarce.

Now it may be the number of these you have available for sale, it may be a time
limitation, it may be that your pricing is going up… whatever it is, you must
tell them
they need to take action now, or miss out on this offer.

Tell Them Exactly
How To Order Now

It’s time to tell your reader exactly what to do … Buy! And how to do it.

You must give them precisely the how, what and when of ordering … and do so in
a very clear manner.

Don’t confuse them now, they’ve already decided to buy, and now it’s your job to
make it easy for them to do so.

Let them pay you.
Take their cash, check, credit card… by internet, phone, fax, in your store or
office, or by mail.

Let them order whatever way the want, but let them order.

And tell them exactly how to do it.

Price: $9.95

Click the Buy Now button To

Secure Your Low Price!

[sellme pid=”9″]

Secure Payments

Made Through PayPal

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Sub-Headline Into – Tell Them Exactly

If They Don’t Order Now

Tell your reader what’s going to happen if they don’t order
right now.

Tell them how they will miss out on getting all the resulting benefits you’re
offering, how they will still have their same problem to solve, and how their
problem will only get worse.

Remind them of their pain, and how it will continue, and get worse without take
buying action.

And then end this section with
something like…

Go ahead and order right now, I know
you’ll be happy you did.


Wayne Guttersohn

P.S. In PS one, you want to
restate your offer, discuss the major benefits and tell them to take action now.

P.P.S. In PS two, you want
to restate the scarcity factors and what pain they will continue to feel
if they don’t buy now.

In PS three, reemphasize your ultimate benefits, restate your
guarantee, and anything else that would matter in closing the sale, and
tell them to order now – your PSs are a quick summary of your
salesletter … all in rapid fire sequence … and it’s probably the
second most read part of your ad or salesletter.

Price: $9.95

Click the Buy Now button To

Secure Your Low Price!

[sellme pid=”9″]

Secure Payments

Made Through PayPal

9 6 1 2 3 4 5 8 7


Your Wayne Guttersohn
– Cybavilla

809 W South ST
Mascoutah IL 62258

Phone: 618-531-3747 Email:


(c) 2013 Cybavilla – All Rights Reserved.